Broadwick Soho is the epitome of city cool: 8 floors of maximalist fun, including a swanky penthouse suite, rooftop bar and popular Italian restaurant. 

Based in the heart of Soho, it’s moments from Carnaby Street and just a 10-minute stroll from Covent Garden. Step inside, however, and you’re transported to another world thanks to the playful circus vibe and sprinkling of disco fabulousness created by world-renowned interior designer Martin Brudnizki (the man behind Annabel’s and Scott’s): think six-foot pink elephants and aquamarine wallpaper embroidered with gold tigers.

Fifty seven individually designed bedrooms and suites boast floor-to-ceiling windows, bespoke furniture and unique art – room choices range from standard, superior and luxury, to deluxe junior or family suites (yes, kids are welcome in this opulent playground).

When it comes to dining, you can choose from Bar Jackie, Broadwick Soho’s street-level café (perfect for a hangover breakfast and people-watching), Dear Jackie, its classic Italian restaurant or The Nook, the hotel’s residents-only lounge with an open fireplace and the sweet sounds of vintage vinyl spinning. The hotel highlight? Flute, Broadwick Soho’s gorgeous rooftop bar with mirrored ceilings, sparkly gold DJ booth and 70s chandeliers plus a stunning open air terrace for cocktails and good times.