It’s hard enough being a teenager without the indignity of being dragged off to M&S to choose a matronly ‘starter’ bra. Enter Oxford underwear brand Y.O.U. (it stands for Your Own Underwear), which is at hand to make the teenage metamorphosis a more comfortable experience all round – for parents as well as their angsty tweenagers.

The company’s ethos is to avoid putting pressure on young girls and encourage body positivity (we like) – so it enlisted sisters Phoebe and Flora (aged 11 at the time) to help design a range of bralettes to appeal to tweens & teens.

Y.O.U sustainable underwear pink and whote post bralette

We love these pretty sets in pink, green, grey and yellow, covered with polka dots, clouds and stars and called Jinja, Kira, Lira and Masaka after the Ugandan towns that inspired Y.O.U.’s ethical business concept. Its eco-creds are impeccable (Y.O.U. is the highest-scoring B Corp fashion brand in the world) and size bands are deliberately flexible because the team feel there isn’t a set size for bodies at different ages.

Y.O.U sustainable underwear pink and whote spost pants

Like what you see and hear? Y.O.U. does adult ranges too – all made in its signature organic cotton, including some rather comfy-looking full briefs. Banish those dreary weekend recces round M&S and shop the collection online or, if you happen to be in Oxford, pop into its bricks and mortar boutique in in Oxford’s Covered Market

Y.O.U sustainable underwear yellow and whote floral bralette

Y.O.U sustainable underwear blue and whote cloud bralette

Gotta Have It! Organic cotton underwear for tweens

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